Our Staff

Dale Roberts, HIS

Dale Roberts, HIS

Hearing Instrument Specialist


My name is Dale Roberts. I have had the pleasure of working for Sandia Hearing for 20 years. I am a Hearing Instrument Specialist. I strive to be on the leading edge of technology to be able to give the patient the best possible hearing. But I feel its even more important to listen to the patients needs. Let us show you what a good experience the journey to better hearing can be.

Dale Roberts HIS

DeAnne Pacheco, HIS

DeAnne Pacheco, HIS

Hearing Instrument Specialist

DeAnne Pacheco is a Hearing Instrument Specialist. DeAnne is originally from Albuquerque and has lived in Houston, Austin, and Kansas City. DeAnne attended University of Missouri – Kansas City and earned her bachelor’s degree in business from the University of Phoenix. She started working at Sandia Hearing Aids in 2007 where she began her career in the hearing industry. She was drawn to the profession because she saw an opportunity to help the hearing impaired connect better to their world.

What DeAnne loves most about saving hearing lives is connecting with her patients and solving their hearing problems. She strives to have every patient leave the office better off than they were when they came in and feel like their needs have been taken care of.

Outside of saving hearing lives, DeAnne enjoys traveling, biking, yoga, and now learning the game of golf.

Victoria Estrada

Victoria Estrada

Regional Admin Coordinator

My name is Victoria Estrada and I am the Regional Admin Coordinator at Sandia Hearing Aids.

I have been fortunate enough to work for this great company for just about 20 years and in that time it has been a blessing to be a part of helping people hear better and reconnect with friends and loved ones every single day. Working so closely with so many patients has given me the oppurtunity to establish wonderful relationships which I truly appreciate.


Victoria Estrada PSC

Joyce Sanders

Joyce Sanders

Patient Services Coordinator

Joyce Sanders is a Patient Service Coordinator in the New Mexico offices. She’s originally from the South and started working in the hearing industry part-time at the Cottonwood location around 2005. She now works all three locations in New Mexico as needed, but mostly at the Cottonwood and Santa Fe locations.

What drew her to the profession was a former employee who knew she was looking for a part-time position and referred her. She enjoyed working with the staff and clients so much that she never left. She resigned from her job working in the public school system to become full-time. She enjoys watching the clients and their family members’ reactions as they are able to hear better, have a better quality of life, as well as being able to communicate with their loved ones. She does her best to fulfill the company’s Core Values and implementing the 5 C’s of success.

She enjoys spending time with her family/friends, singing in the choir at her church, walking her German Shepherd, cooking, traveling, reading, watching old movies, and listening to music.

woman with ipad background

Customer Reviews

In October 2021, one of my Beltone hearing aids stopped working while I was traveling away from my home Audiologist in Kentucky. Sandia got me right into the Cottonwood office. While Beltone isn't one of their brands and they could not do programming, they tested and cleaned my hearing aids,...

Steve Peek, on Google

I’ve had hearing aids for about 5 years now. I’m on my second pair. I’ve had good service at Sandia hearing aids at Cottonwood mall and will continue to patronize this establishment. They’re very professional and courteous and it’s a pleasure to work with them.

Rick Campbell, on Google

Have been using Sandia Hearing Aid Center for myself, husband and mother in law. Great service and great products. Dale and Victoria are very professional and respond quickly to questions. Always available for necessary service.

sharon fenske, on Google

I had previously bought my hearing aids in Santa Fe, but when we moved to Albuquerque and they needed servicing, Dale Roberts at Sandra Hearing Aids serviced them various times at no charge. Recently I lost my old pair and purchased new hearing aides from Sandra Hearing. They are awesome,...

Dottie Kelley, on Google

Sandia hearing aid center repaired one my mother's hearing aids while she was here for an extended stay. I called and they made an appointment for her a few days later and they were able to clean and repair her hearing aid while we waited.

Colleen Lee, on Google

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